Hi, everyone! I’m back with my second competition update of 2025! If you missed the first one on January 31, please give it a look, as I revealed the competition schedule and theme (Nature’s Symphony). I’m especially psyched about the theme this year because its marriage of nature and music allows it to be interpreted in countless ways. I’m so looking forward to all of the creative spins that it causes our entrants to dream up. But back to the very important topic of this post – the 2025 Sponsor Offering!

Anyone who’s entered my competition knows that learning is the primary objective, but that doesn’t mean we come up short on prizes – quite to the contrary, in fact! Our prizes are the very best in the business, totaling in the tens of thousands each year, thanks to our sponsors’ generous contributions. In 2024, we gave out over $25,500 in cash and digital gift certificates, topping all past competition records. Once again, I thank our 2024 sponsors for going the extra mile to celebrate our industry’s talent!

My competition is all about encouraging cookie artists to continually learn and grow and highlighting their extraordinary accomplishments along the way. But, it is only through contributions from companies like these, leaders and passionate participants in our industry, that the competition can meet these goals. As a thank-you to 2025 sponsors, I’ve introduced a brand new benefit in 2025 to provide expanded online exposure. You can read more about it in the 2025 Sponsor Offering, but, in a nutshell, I’m offering the first five Gold Sponsors on board the opportunity to take part in 30-minute live video commercials/interviews with me. I hope the excitement of giving back to the cookie community combined with this expanded offering will convince many of you reading this post to join as sponsors in 2025! We welcome companies big and small, those that sell products, those that offer services like classes and tutorials . . . In other words, everyone is invited to contribute – the only requirement is that you be committed to advancing the state of cookie art! Please download the 2025 Sponsor Offering to learn more about the various levels of sponsorship and what the competition offers in return for your contributions.

When the competition opens for registration at the end of February, I’m hoping to make another record-breaking prize announcement that elicits gasps of disbelief and jubilation from entrants across the globe! 😀 To that end, my team and I are asking that all interested sponsors make their pledges as soon as possible, and that all supporting materials (donations, digital gift certificates, logos, etc.) be received no later than March 31, 2025. Again, the Sponsor Offering explains what these materials entail in great detail, so please give it a download and a thorough read.

If, after (or before) reading it, you have any questions about sponsorship of the 2025 Julia M. Usher’s Cookie Art Competition™, please don’t hesitate to leave them below or to email me at sweetlife@juliausher.com.

I look forward to welcoming you to our 2025 team of incredible sponsors. Together, let’s make this competition bigger, better, and more magical than last year! Just imagine . . .

Yes, in the spirit of getting bigger and better (and to fit the new Instagram grid aspect ratio 😀), we’ve made our sponsor badges a whole lot larger too!

P.S. Don’t forget to spread the word on social media via this post’s “SHARE” links. I’m also aiming for a record turnout this year! 😀

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